[Success Profile] Road Show – Product Taste Tests

Tasty Bite - Honest, Real-Time Responses using iCapture

All-Natural, packaged food producer Tasty Bite attends food events across the US with a three-fold mission…increase brand awareness, measure customer satisfaction for product development and get samples into the hands (and mouths!) of potential consumers. They needed a foolproof way to capture taster’s responses in real-time, and have the data organized and ready for analysis when the tour ended.

A Branded Impression

Tasty Bite created an attractive full screen image for their Screen Screen saver and a custom background Theme. Easily uploaded and added to their iCapture questionnaire, custom images reinforce branding and make a great impression on consumers.

Market Research in Real Time

Letting your iPad ask for on the spot data is a great way to ensure real, honest feedback.Asking just a few simple customer satisfaction questions provided Tasty Bite with invaluable insight about their brand, their products and their marketing efforts.

Data WHERE You Need It, WHEN You Need It

Captured data is worthless until you put it to use. With iCapture, the Tasty Bite road crew was able to pack up then relax. No nights spent entering data, no trying to read bad handwriting. Data is automatically downloaded into an excel spreadsheet, easily accessible in the iCapture Back Office. Analysts at the home office were ready to put the data through the paces before the team even arrived at the next event.

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