“Enter to Win”
Attract as many prospects as possible
Sweepstakes, contests, and giveaways are among the most effective strategies to attract potential customers.
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People are more likely to share their information with an opportunity to win a “grand” prize.
THE PERFECT PRIZE
The perfect “grand prize” aligns with the interests and desires of your target audience.
The UCLA Athletic Department uses an Enter to Win contest to build a targeted marketing list of Season Ticket prospects.
iCapture “Enter to Win” Features
Easy-to-build Screen Saver
The Screen Saver acts a digital billboard promoting the giveaway.
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Pick – a – Winner
The Pick-a-Winner feature randomly selects one or more winners from your captured contacts.
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Other “Enter to Win” Prize Strategies
ONE MONSTER PRIZE
CFE Federal Credit Union offered $5,000 in cash towards tuition as the grand prize. Students at the University of Central Florida provided contact info as well as graduation year and major.
THE WEEKLY GIVEAWAY
Brick-and-mortar retailer, MotoConcepts in Spokane, Washington uses weekly giveaways to grow their list and engage customers. Each week brings a new prize to promote, along with the announcement of the previous week’s winner. Congratulating each week’s winner is ready-made content for their social media platforms.
THE DAILY RAFFLE
Getting prospects attention at a four or five day event can be a challenge. A daily raffle encourages attendees to re-engage and return to their booth each day.
PriceWaterhouseCoopers conducts daily giveaways at B2B trade shows like Dreamforce, OracleWorld and SAPinsiders.
The Ultimate Lead Capture Checklist