Escape Rooms Elevated
Consistency and faster lead follow up played important roles in Promethean’s switch to iCapture.
“I think the biggest benefit is not having to change systems from event to event,” says Smith. “You don’t need to relearn things. It’s just easy to use. It helps us work quicker. And then there’s all the automation. If it’s a hot lead, we can route that to inside sales quickly.”
As part of faster lead follow up, Promethean also uses iCapture’s customizable auto-email feature. This has been especially beneficial to manage sign-ups for the escape room during the event. After being scanned, the attendee will instantly receive an email with a link to sign-up. This streamlines Promethean’s event traffic, as well as improves their engagement.
Smith says, “I love telling people that ‘as soon as I scan you in, within a minute or two you’re going to have an email in your inbox about everything you need to know about Promethean for this event. And of course, we are going to be able to follow up with you after the show.’ I love that!”
With iCapture, Promethean can also separate their captured escape room leads from their captured booth leads. While capturing a lead within the booth, they simultaneously capture qualifying data, such as next step. For escape room attendees, they need a faster process, so booth staff simply scan the badge without any qualifying questions. iCapture allows them to customize the lead capture for each situation, something that was missing with previous lead scanning systems.