Others are taking action.
How about you?
Is building your business one of your New Year’s Resolutions?
Well, what the heck does that look like?
We’ve learned that there are only 3 ways to make more money or increase sales at any given time.
1) Get more customers (more transactions)
2) Sell more or increase the size of each transaction
3) Increase the frequency of transactions
So in 2013 you could resolve to get more customers for your business. Or increase the size or frequency of each transaction, etc.
Good luck with that!
But for all successful resolutions, there are action steps you must take.
Resolving to lose 20 lbs means creating time to exercise and planning healthy meals, perhaps skipping fast food.
Similarly there are a couple of key action steps you must take in order build your business in 2013.
1) Building a bigger and better list of your current customers and potential customers.
2) Having a plan to communicate clearly and regularly what you offer to each group.
Its not rocket science that the greater reach and exposure a business has, the greater the number of sales. Its why one :30 Super Bowl commercial costs $2 million.
But the process of building your list or lists of customers is just that; a process.
Like exercising to lose weight.
Your first few efforts might seem weak or unfamiliar. And the results slow, if you see any at all. But after awhile your list building muscle grows.
You learn the tricks to effectively capturing customer information, perhaps even segmenting based on buying habits.
You continue to reach out to more of your customers and prospects, providing them valuable information about your products and services.
You start to see some results from your marketing campaigns whether they be email, text, or direct mail.
Keep in mind, the first step involves blowing out some of the head trash that might have held you back in the past. Also, having the courage to ask your customers for their contact information. Just because you hate when businesses ask for your email that does not mean your customers feel the same way.
Chances are if they took the effort to travel to your shop, gave you their hard earned money, or stopped at your booth or display, they’re interested in what you’re selling. And you should be making every effort to capture their contact information, and interests however you can.
Not every customer is going to fill out your form, or add their name to your list, or put their card in the box, but you might be surprised to find out how many do.
A couple of dozen soon becomes a couple of hundred, and by the end of the year maybe a couple of thousand. Set a realistic goal and work towards it.
Successful New Year’s resolutions are all about taking action.
The more customers you can capture, the more sales you’ll have and more sales equals more money for your business.
So, are you ready to build your business in 2013?