Consistency and Efficiency with iCapture

Meet HiBob, a modern and global HR platform that enables mid-sized businesses to create remarkable work experiences. With Bob you can boost productivity using unmatched automation and configurability, keep your people engaged with a beautifully intuitive UI, and drive business success with advanced analytics for data-driven decision making.

With a presence at around 15 trade shows nationally and countless worldwide each year, HiBob encountered many challenges with the lead capture solutions offered by event organizers. After extensive research and enduring many challenging demos with other lead capture companies, Lora D’Amico and Veronica Medina, Sr. Field Marketing Managers at HiBob, led the decision to upgrade to iCapture.

INDUSTRY

HR TECH

LOCATION

GLOBAL

CHALLENGES

The hurdles experienced by HiBob’s marketing, sales and booth staff were diverse. During larger events, HiBob rented lead capture solutions provided by organizers, but this process proved to be tedious and led to inconsistencies when uploading data to Salesforce. Meanwhile, at medium-sized shows, HiBob struggled to find a suitable solution. They experimented with collecting business cards, but discovered that the practice of exchanging cards wasn't common in Canada. Attempts to use LinkedIn QR codes also resulted in lost leads that never made it into their CRM. Even using Google Sheets and forms faced difficulties, with challenges in getting consistent use.

INCONSISTENT SOLUTIONS

INEFFICIENT PROCESSES

LACK OF VISIBILITY

SOLUTION AND RESULTS

Since adopting iCapture, life at HiBob events has become significantly easier. Lora enthuses, "It has made our lives so much easier!" iCapture provides a consistent process across all events, leading to a considerable amount of time saved across various departments at HiBob. The marketing team no longer has to facilitate the setup of a different lead capture solution at every event and the booth reps don’t have to endure frequent lead capture system training. The team is now confident in ensuring that no valuable information falls through the cracks. The marketing team has embraced the efficiency it brings to their jobs, and now, the company enjoys enhanced visibility into their events performance. Lora appreciates the ability to monitor real-time progress at a show, even when she's not physically present.

Lora's confidence in iCapture is unwavering. She states, "iCapture was exactly what we needed, as if we created it ourselves. I can't imagine not using it at any of my future events." The app has become an indispensable tool for HiBob's trade show lead capture, streamlining processes and empowering them to thrive in the dynamic world of modern trade shows.

1

CONSISTENT SYSTEM

INCREASED

EVENT VISIBILITY

INCREASED

EVENT EFFICIENCY

The Power Of One Consistent System

Truckstop.com is a leader in transportation technology and freight matching solutions. Founded in 1995 as the first load board on the Internet, Truckstop.com offers logistics solutions for transportation professionals through load planning, transportation management, real-time rates, and negotiation tools, as well as the largest industry credit reporting entity helping industry professionals find trusted freight partners.

INDUSTRY

TRANSPORTATION

INTEGRATED SOFTWARE

SALESFORCE & MARKETO

LOCATION

UNITED STATES

CHALLENGES

Before iCapture, Truckstop.com lacked consistency. They had no set system for capturing and qualifying leads, following up post-show, and measuring performance at trade shows. As a result, they were losing out on countless deals and had no clear data justification for attending shows.

SCANNING INCONSISTENCY

DELAYED FOLLOW-UP

NO PROOF
OF ROI

SOLUTION AND RESULTS

With iCapture, the number and quality of leads collected per event jumped by over 50%. They now have clear evidence of each show’s effectiveness and a cohesive system to track all their leads.

50%

INCREASE IN LEAD QUALITY

10X

FASTER FOLLOW-UP

50%

INCREASE IN LEAD QUANTITY

Capturing Conversations and Qualified Leads

Excel Dryer, an American manufacturer of high-quality hand dryers, has the aim of streamlining handwashing with fast, efficient, eco-friendly products. When it comes to events and trade shows, Excel Dryer takes the same approach: they want a streamlined process from start to finish. 

INDUSTRY

MANUFACTURING

INTEGRATED SOFTWARE

PARDOT

LOCATION

UNITED STATES

CHALLENGES

Excel Dryer had been renting badge scanners at each show. They were frustrated with the cost of the scanners and the lack of consistency in the questions they were asking in the booth. Overall, their current system was slow and made it hard to reconnect with leads immediately after shows.

INCONSISTENT LEAD CAPTURE

DELAYED FOLLOW-UP

NO RELEVANT FOLLOW-UP

SOLUTION AND RESULTS

With an automated, streamlined, and integrated system, hot leads pipe straight into Excel Dryer’s CRM. Bypassing manual entry, reps can now immediately contact the hottest leads rather than taking up to a week to reach out post-show.

REDUCED

FOLLOW-UP TIME

ONE

CONSISTENT SYSTEM

INCREASED

LEAD QUALITY

The Power of Data and a Strategic Advantage

For over twenty years, Promethean has reimagined and reinvented educational technology solutions to empower teachers and students globally. As a major part of the award-winning EdTech leader’s marketing strategy, Promethean attends large tech events to showcase their interactive classroom technology. 

INDUSTRY

EDUCATION TECHNOLOGY

INTEGRATED SOFTWARE

PARDOT

LOCATION

WORLDWIDE

CHALLENGES

Before iCapture, Promethean would use the lead capture systems at the shows (usually badge scanners). They grew frustrated with the inability to customize them and the delay in receiving their data.

SCANNING INCONSISTENCY

DELAYED FOLLOW-UP

LACK OF VISIBILTY

SOLUTION AND RESULTS

With iCapture, Promethean is able to capture leads with qualifying data to give them insight into the next steps. They also gained visibility into their events, allowing their marketing team to make data-driven decisions about their event investments.

REDUCED

FOLLOW-UP TIME

1

CONSISTENT SYSTEM

INCREASED

EVENT VISIBILITY

Improving Lead Quantity and Quality

TriZetto Provider Solutions (TPS), a business unit within Cognizant’s healthcare practice, provides world-class information technology solutions to make better healthcare happen. Their technology products dramatically simplify the deployment and adoption of technology—helping to reengineer the business of healthcare today, while reimagining it for tomorrow.

INDUSTRY

HEALTHCARE

INTEGRATED SOFTWARE

SALESFORCE & PARDOT

LOCATION

UNITED STATES

CHALLENGES

Before partnering with iCapture, TPS used handwritten lead forms or rented scanners to capture leads. With these lead retrieval systems, the marketing team spent significant time manually entering leads. As a result, it would take days or weeks to get leads to the sales team, and they lost out on deals. They also lacked a method to track ROI. Without visibility, they poured money into events but could not prove to company leadership that these events generated revenue or added value. 

LEAD CAPTURE INCONSISTENCY

DELAYED FOLLOW-UP

NO PROOF
OF ROI

SOLUTION AND RESULTS

Since working with iCapture, TriZetto has seen a boost in both the quantity and quality of their leads. They have also seen a huge improvement in timing and speed of follow-up by leads automatically syncing with Salesforce. 

1

CONSISTENT SYSTEM

7X

FASTER FOLLOW-UP

15%

INCREASE IN LEAD QUANTITY

Getting Hot Leads to Sales Faster

Founded in 2006, Cradlepoint has grown to become the industry leader in cloud-delivered 4G LTE network solutions for businesses, service providers, and government organizations.

INDUSTRY

TECHNOLOGY

INTEGRATED SOFTWARE

MARKETO

LOCATION

UNITED STATES

CHALLENGES

Before iCapture, Cradlepoint lacked instant scanning capabilities and consistent method to measure their performance at trade shows, and they were losing deals because of delayed contact post-show. They also need a way to calculate ROI to justify their investments.

SCANNING INCONSISTENCY

DELAYED FOLLOW-UP

NO PROOF
OF ROI

SOLUTION AND RESULTS

With iCapture, Cradlepoint is able to move away from badge scanners and have their leads instantly sent to Marketo. They also have the ability to track analytics for each event to help drive future investment decisions.

6500+

SEGMENTED LEADS TO MARKETO

7X

FASTER FOLLOW UP

100+

HAPPY SALES REPS

An Automation Partnership: Streamlining Event Success

Engineering Innovation, Inc. (Eii), experts in postal and parcel automation design, develops solutions that work for any size fulfillment, returns, mailing, and shipping operation.

INDUSTRY

ENGINEERING/TECHNOLOGY

LOCATION

UNITED STATES

CHALLENGES

As part of their marketing efforts, Eii attends several events a year, and they needed a consistent method of capturing leads. They primarily collected business cards at these events, but the sales reps struggled with differentiating between leads and remembering conversations in the booth. This slowed their lead follow-up and post-show marketing efforts.

MANUAL ENTRY

DELAYED FOLLOW-UP

NO LEAD SORTING

SOLUTION AND RESULTS

Since partnering with iCapture, Eii has seen more value from their trade shows, especially larger events, where they can capture greater amounts of leads. At one of their biggest events of the year they received 3x more traffic than the year prior. The booth drew in both targeted and unrelated traffic, and iCapture helped sort and prioritize all the captured leads.

ELIMINATE

MANUAL ENTRY

REDUCED

FOLLOW-UP TIME

SORT

LEADS DURING CAPTURE

Quality Leads and Relevant Reengagement

VoIP Supply, is North America's leading VoIP solutions provider. Since 2002, VoIP Supply has delivered valuable solutions for some 125,000 customers worldwide.

INDUSTRY

TECHNOLOGY

INTEGRATED SOFTWARE

MARKETO

LOCATION

UNITED STATES

CHALLENGES

At their events, VoIP primarily relied on collecting business cards to capture lead information. After the show, manually entering leads into their CRM ate up valuable time for both marketing and sales. Once the team did start following up, they lacked clear direction or prioritization to identify which leads mattered most. 

MANUAL ENTRY

NO LEAD SORTING

INCONSISTENT PROCESSES

SOLUTION AND RESULTS

Implementing iCapture has also removed much of the uncertainty from shows and helped VoIP’s marketing team use more targeted campaigns. For their sales team, they can be more targeted with lead follow up and conversations. The team previously measured success by the number of leads, regardless of whether the lead was hot, warm, or cold. Now they can more accurately measure event success based on the quality of conversations during and after the show. 

INCREASED

FOLLOW-UP SPEED

ONE

CONSISTENT PROCESS

INCREASED

QUALITY LEADS

Standardization and Smart Marketing Elevates Event Performance

Founded in 1925, Shure is a leading global manufacturer of headphones and microphone technology with a 94-year history of shaping the audio industry. The Shure team attends around 100+ events across the world each year. As a B2B, B2C, and B2D company, they manage many different audiences at their events.

INDUSTRY

TECHNOLOGY

INTEGRATED SOFTWARE

SALESFORCE

LOCATION

UNITED STATES

CHALLENGES

Before iCapture, Shure struggled with inconsistent lead retrieval solutions and delayed follow-up. They also struggled with standardizing their data which plated a very important role due to their advanced system. With their global presence, they needed a consistent process that could support multiple languages and enable GDPR compliance.

INCONSISTENT DATA

DELAYED FOLLOW-UP

NO GLOBAL STANDARDS

SOLUTION AND RESULTS

With faster follow up, relevant reengagement, a consistent platform to unify their teams, standardized data, and powerful visibility, Shure’s team has found greater success during events and capitalized on more opportunities post-show.

STANDARD

CAPTURE PROCESS

INCREASED

FOLLOW-UP SPEED

VISIBILITY

INTO GLOBAL EVENTS

Consistency and Simplicity Wins at Trade Shows

Planmeca is a global leader in many fields of healthcare technology, with products distributed in over 120 countries worldwide. Their product range covers digital dental units, CAD/CAM solutions, world-class 2D and 3D imaging devices, and comprehensive software solutions. As the world’s largest privately held dental equipment company, Planmeca attends a variety of events each year to reach its audience.

INDUSTRY

HEALTHCARE

INTEGRATED SOFTWARE

SALESFORCE

LOCATION

UNITED STATES

CHALLENGES

Before iCapture, Planmeca switched between different show-specific lead retrieval systems. As a result, they had no standardized approach. It also left their team with tedious manual entry after each event.

Robin Gathman, Trade Show and Special Events Manager for Planmeca, explains, “Every single trade show was a different lead management system. Our reps had to learn systems over and over and over again. They were pretty vocal about constantly having to learn something new. We needed to find a solution that was more consistent and that would work well with Salesforce.”

MANUAL ENTRY

NO INTEGRATION

INCONSISTENT PROCESSES

SOLUTION AND RESULTS

Since partnering with iCapture, the Planmeca team has eliminated manual entry and adopted one system across events. The team no longer needs to worry about arranging lead capture systems for different show types and sizes. In addition to simplifying the process for the booth reps, iCapture’s automation has helped stop leads from falling through the cracks. With the direct integration, Planmeca’s leads route straight into Salesforce after capture. Then reps from various territories can follow up with prospects right away.

ELIMINATE

MANUAL ENTRY

INTEGRATE

LEAD WITH SALESFORCE

ONE

CONSISTENT SYSTEM