Event ROI Calculator

How do you know if your Trade Show was successful?
Pro tip: It's not how many badges you scanned.

Calculate Your Expected Return
Approx. # of Shows per Year
Avg. # of Leads per Show
leads per show
Avg. Deal Size
How many sales-ready leads are you getting from trade shows?

The industry standard* is 14% of event leads should be sales qualified. Meaning they are ready to have a conversation with sales and make a purchase.

But your event ROI doesn’t stop with the number of qualified leads you capture, you should be filling the sales pipeline from your events and our calculator helps you visualize what that could look like.

We take event leads seriously, and so should you. There's a lot of business growth and revenue on the table.

*Industry standard is 1 sales-ready lead for every 7 captured based off data analysis of iCapture customers.

Interested in knowing more?

Learn about how iCapture can help you maximize your leads with a 1:1 demo with one of our specialists.