Not All Leads Are Created Equal
Companies around the globe invest invest in trade shows for lead generation—but how companies capture leads plays an even bigger role in their ROI. Through understanding the buyer’s journey, the different type of trade show leads, and lead segmentation, teams will find more success at events.
Global Lead Capture Success Through Consistency and Visibility
Sirtex Medical now has higher lead quality, faster follow up, and global consistency. Through iCapture’s analytics, they can track each lead’s journey, monitor booth traffic, see engagement touchpoints, and measure event success.
Consistency and Simplicity Wins at Trade Shows
Planmeca simplifies the lead capture process, adds depth to their prospect data, and adopts consistency at every event by implementing iCapture.
Trade Shows Matter
Trade shows and events are a target-rich environment, and in this digital age, trade shows matter more than ever. Let’s take a look at why there is so much value in trade shows and other driving factors in today’s event world.