Lead segmentation—Not all leads are created equal
Not All Leads Are Created Equal

Companies around the globe invest invest in trade shows for lead generation—but how companies capture leads plays an even bigger role in their ROI. Through understanding the buyer’s journey, the different type of trade show leads, and lead segmentation, teams will find more success at events.

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Trade show lead opportunities
Why iCapture

Are you ready to take control and maximize your opportunities from trade shows and events?

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Large Booth Exhibit Sirtex at Trade Show
Global Lead Capture Success Through Consistency and Visibility

Sirtex Medical now has higher lead quality, faster follow up, and global consistency. Through iCapture’s analytics, they can track each lead’s journey, monitor booth traffic, see engagement touchpoints, and measure event success.

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Planmeca rep talking to prospect at trade show with iCapture
Consistency and Simplicity Wins at Trade Shows

Planmeca simplifies the lead capture process, adds depth to their prospect data, and adopts consistency at every event by implementing iCapture.

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Trade Shows Matter

Trade shows and events are a target-rich environment, and in this digital age, trade shows matter more than ever. Let’s take a look at why there is so much value in trade shows and other driving factors in today’s event world.

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An Automation Partnership: Streamlining Event Success

Engineering Innovation partnered with iCapture to add consistency, differentiate between leads, remember conversations in the booth, accelerate follow up, and improve post-show marketing efforts.

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