Searching for a Lead Capture Solution
“We were very ineffective collecting leads from trade shows,” says Donna Keemer, Business Development and Customer Success Manager at Eii. “Trade shows are busy, and when you get back, if you don’t have all the information captured well, then it’s hard to follow up on the leads.”
As an automation-centered company, Eii searched for an automated solution to optimize their event opportunities.
After trying a few lead capture platforms without success, Eii partnered with iCapture and had three main goals:
- Remove manual entry and automate lead capture
- Sort leads as hot or cold during capture
- Reduce lead follow-up time