Searching for a Solution
“The challenge with gathering business cards or receiving data directly from the event is that we didn't receive the specific information needed for relevant and efficient follow-up,” explains Laura Orth, Customer Success Manager for Shure. "We do tons of events every year, so it was a big workload to get files prepared to upload into the system. There was also a delay between when we received the data versus when it was available for the sales team to follow up."
Along with their struggles with inconsistent lead retrieval and delayed follow up, standardizing data played a key role in their search for a more advanced system. With their global presence, they needed a consistent process that could support multiple languages and enable GDPR compliance.
Shure’s team searched for software that could alleviate all their pain points and discovered iCapture. Shure moved forward with a partnership with three primary objectives:
- Eliminate manual entry and reduce inconsistent data input
- Standardize the capture process to improve follow-up times
- Add global integration to capturing and organizing sales leads