For over twenty years, Promethean has reimagined and reinvented educational technology solutions to empower teachers and students globally. As a major part of the award-winning EdTech leader’s marketing strategy, Promethean attends large tech events to showcase their interactive classroom technology.
Before iCapture, Promethean would use the lead capture systems at the shows (usually badge scanners). They grew frustrated with the inability to customize them and the delay in receiving their data.
LACK OF VISIBILTY
SOLUTION AND RESULTS
With iCapture, Promethean is able to capture leads with qualifying data to give them insight into the next steps. They also gained visibility into their events, allowing their marketing team to make data-driven decisions about their event investments.