Results & ROI
After implementing iCapture, Truckstop.com could access analytics for each show they attended, clearly outlining the success of each event. And the analytics spoke for themselves. With iCapture, the number and quality of leads collected per event jumped by over 50%. At the past three GATS events, each year they have more than doubled their lead capture total. Plus, the speed of lead contacting post-show moved from weeks to hours.
Mike Vogt, Trade Show Manager at Truckstop.com, says, “Without iCapture we would still be doing the same thing the way we have always done it. We wouldn’t have the visibility into ‘this show is giving us 25 quality leads’ [and] ‘this show is giving us 100 quality leads.’ We kind of just had to rely on salespeoples’ input for that, and now we can just watch the integration through Salesforce.”
Now they have clear evidence of each show’s effectiveness, as well as a cohesive system to track all their leads, and Boyer credits that system for their recent trade show success.
“The thing that I like about iCapture is that it integrates with our Salesforce system, and then we can track those leads. We can see that customer’s journey through that sales process . . . If we hadn’t implemented iCapture, I think we would still be in the dark. We would be spending a lot of money going to these shows without really having any true data of how valuable the show was.”