The automation made an immediate difference for the Excel Dryer team after partnering with iCapture. Instead of manual entry, scanned leads now instantly route to the proper channels in their CRM.
Ritacco says, “Before it was a manual process, hours of burn time for us in terms of getting it right and then loading into the CRM correctly. So iCapture solved a lot of headaches for us.”
Devon Hoffman, Digital Marketing Specialist at the marketing agency Site-Seeker, helps manage Excel Dryer’s events. He explains that before iCapture, most of the time reps handwrote notes on the backs of business cards. Between spreadsheets and business cards, it took a good chunk of time to input and qualify all the leads from events. Often, a week passed between collecting a lead and reengaging.
“But now we have the ability to streamline that process,” says Hoffman.
With iCapture, Excel Dryer can qualify and segment while scanning leads. Since they often display multiple products, having a system in place to separate leads by product interest simplifies the process.
Another important element for Excel Dryer is the human factor behind the software. Hoffman explains that in the busy trade show world, unexpected problems sometimes arise. But even if something unexpected materializes off-hours or over the weekend, he can always jump on the phone with a team member at iCapture.
“The biggest positive for iCapture for me is the service team,” says Hoffman. “And if I have to get something set up, like an API, I will send it over at noon and by 12:30 I get an email back saying the show is ready to go. Some cases, even with as streamlined as we try to make this, I find out about the show the day it starts and someone in Support sets up those things quite quickly.”