Sirtex Medical, a global healthcare company that specializes in liver cancer treatment, attends a variety of events throughout the world. Previously, they used rented lead scanners and collected business cards for their lead capture. Rather than switching between the show-offered systems, the Sirtex team wanted more consistency from event to event.
INDUSTRY
HEALTHCARE
INTEGRATED SOFTWARE
PARDOT
LOCATION
WORLDWIDE
CHALLENGES
Before iCapture, Sirtex rented lead scanners and collected business cards for their lead capture. A lack of customization, delayed follow up, and inconsistent processes caused problems for the Sirtex sales and marketing teams. Plus, the current show-offered systems made it difficult for their global reps to capture leads.
LACK OF CUSTOMIZATION
DELAYED FOLLOW-UP
INCONSISTENT PROCESS
SOLUTION AND RESULTS
With iCapture, Sirtex now has one consistent system across events and teams. This has helped the booth reps capture leads in a simple and comfortable manner. The reps no longer need to worry about changing systems and inconsistent processes. Along with streamlining conversations and captures in the booth, iCapture has helped standardize on a global level. Both the US and European teams use the same system and qualifiers, resulting in consistent data across all teams. The final piece of the puzzle for Sirtex is the added visibility into their events. iCapture gives them valuable data, such as total leads collected, lead quality, each lead’s journey, booth traffic, event spend, etc. This concrete data enables the team to make more informed decisions when planning future events.
AUTOMATED
LEAD CAPTURE
DECREASE
FOLLOW-UP TIME
INCREASED
EVENT VISIBILITY