It’s to accept that the old ways of Trade Show Lead Capture no longer work — at least when it comes to rented badge scanners and clumsy systems.
With all the chaos wrangling that goes into trade show execution, some events are better than others, and some…are an absolute train wreck! The iCapture CMO shares his worst trade show experience.
COO, Sean Brown is interviewed to share his perspective on the effort to achieve SOC II and the dedication that iCapture has to maintaining unparalleled standards for its clients.
Event team training often comes as an afterthought for many exhibitors. Your team needs to be well-trained to make a lasting impression.
Do you have a hard time getting your sales team interested in working marketing leads? This blog covers the benefits of an SLA between sales and marketing and tips for getting one created.
The iCapture and HubSpot integration help onsite teams collect lead information and automatically upload it to HubSpot for sales teams to get to work — and fast.
Lead capture is the most important, and often misplaced, step of your trade show exhibition. We’ve collected four tips to maximize and optimize your existing lead capture strategy.
Trade Shows aren’t just about brand awareness and booth giveaways. They are a strategic paid channel for business growth, and with some help, you can increase the success of your events.
By building anticipation, driving traffic, and standing out, you can maximize your participation in the event and achieve stronger results.