Resources
Not All Leads Are Created Equal
Companies around the globe invest invest in trade shows for lead generation—but how companies capture leads plays an even bigger role in their ROI. Through understanding the buyer’s journey, the different type of trade show leads, and lead segmentation, teams will find more success at events.
Why iCapture
Are you ready to take control and maximize your opportunities from trade shows and events?
Trade Shows Matter
Trade shows and events are a target-rich environment, and in this digital age, trade shows matter more than ever. Let’s take a look at why there is so much value in trade shows and other driving factors in today’s event world.
An Automation Partnership: Streamlining Event Success
Engineering Innovation partnered with iCapture to add consistency, differentiate between leads, remember conversations in the booth, accelerate follow up, and improve post-show marketing efforts.
Unite Your Team
“Utilizing one consistent system across the board really helps us with our quality control and the validity of our data.”
Are Your Trade Shows Integrated?
iCapture integrates with your CRM or Marketing Automation platform so your trade show and event lead data flow through seamlessly in near real-time for fast and relevant follow up.
Trade Show Metrics and ROI
“It does pretty much everything we need. It does the badge scanning, the business cards. It helps with the follow-ups, the tracking, and is a big piece of the puzzle with metrics.”
Prove Your Trade Show and Event Performance
“With iCapture, companies are more successful at events and trade shows, and have more efficiency and effectiveness on the trade show floor.”
Event Data is Front and Center
“With iCapture and the integration with Salesforce, that data is front and center for us. The availability of the data really proves the return on investment at any given show.”