The only way to have a successful process is if it improves sales, marketing, IT and the booth staff. Lack of buy-in from any of these stakeholders creates resistance. Our system is designed to make it easier for all the stakeholders involved which ensures your success.
How Marketing Wins
Gain control of your trade show leads
Get predictable results when you don’t have to train your team on a different solution for each show. Don’t leave your lead capture process up to chance with rented scanners, show up with your own solution.
Watch post-show engagement soar
iCapture’s powerful integrations quickly and seamlessly deliver captured data to your CRM or marketing automation system so sales can begin following-up with leads.
Quantify your event ROI
Make informed decisions when it comes to your events. Marketing gets to see the quantity and quality of the leads quickly. Finally you have proof to take to the C-Suite.
Gain valuable market insights and analyze trends across all events.
Visibility from start to finish
See the quality of the leads hour-by-hour and day-by-day. Watch the results from events unfold in real-time.
Pipe your trade show leads into your existing nurture campaigns. Replicate your online digital workflows.
How Sales Wins
Sales gets the leads faster
By having an automated and connected workflow, sales can begin nurturing in near real-time.
Higher Re-engagement rates
Time is the enemy of every follow-up conversation. Send personalized emails with relevant document links just moments after a lead is captured.
Target Hot Leads first
Make sure leads flow and get routed to the right sales rep with dynamic lead scoring. Increased lead quality automatically identifies which leads get priority.
Relevant data to start the conversation
No sales person wants a trade show lead that only has a name, email and phone number. Give your sales team higher quality leads with relevant information to start the follow-up conversation.
How IT Wins
Uniform, consistent data workflow
Our native integrations give you the power and confidence you need to ensure the data from every event follows your workflow.
Our level of security such as GDPR-Ready and SOC II compliance ensures the data you are collecting is safe-guarded.
Built by IT, for IT
Our in-house team of IT professionals can speak to your IT team to answer any technical questions they might have.
Booth Staff Wins Too!
One consistent solution for all shows
Get predictable results when you don’t have to train your team on a different solution for each show.
Make it easy to capture the conversation
iCapture’s mobile interface make it easy to capture the contact info, qualify the lead, and add notes.
Gather more qualified leads
Scan a badge or business card, gather the contact information, qualify the lead, and add notes so that your sales team will actually want to follow-up.
Analytics for the Entire Team
Reports for Sales, Marketing and C-Suite allow everyone to measure individual performance as well as team performance.