5 Trade Show Metrics You Should Be Measuring

Which metrics should you be measuring at your trade shows? Explore the five crucial trade show KPI metrics that indicate success.

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10 Costs of Not Owning Your Event Lead Capture System

You may not be able to count the number of leads you have lost — but you can count the cost of not owning your lead capture. 

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iCapture Receives 11 Badges in the Summer 2023 G2 Report

We are so excited to announce that we were awarded a remarkable 11 badges in the Summer 2023 G2 Report in the category lead capture and lead retrieval.

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Is Old School Badge Scanning Dead?

It’s to accept that the old ways of Trade Show Lead Capture no longer work — at least when it comes to rented badge scanners and clumsy systems.

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My Worst Trade Show Ever

With all the chaos wrangling that goes into trade show execution, some events are better than others, and some…are an absolute train wreck! The iCapture CMO shares his worst trade show experience.

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iCapture Achieved SOC 2 Type II | Why That Matters

iCapture shares a personal take on why they accomplished the SOC 2 Type II compliance. COO, Sean Brown is interviewed to share his perspective on the effort and the holistic dedication that iCapture has to maintaining unparalleled standards for its clients.

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iCapture Achieved SOC 2 Type II | Why That Matters

COO, Sean Brown is interviewed to share his perspective on the effort to achieve SOC II and the dedication that iCapture has to maintaining unparalleled standards for its clients.

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How To Train Your Team For Event Success

Event team training often comes as an afterthought for many exhibitors. Your team needs to be well-trained to make a lasting impression.

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How To Get Your Sales Team To Work Marketing Leads

Do you have a hard time getting your sales team interested in working marketing leads? This blog covers the benefits of an SLA between sales and marketing and tips for getting one created.

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