Chef Central is a high-end kitchen supply store with locations in New York and New Jersey. They were seeking a way to engage more customers and increase signups for their email and physical newsletter.
Chef Central offered a “$10 off any $25 purchase” coupon which is sent via email to first time customers that sign up for their newsletter. They have an iPad next to the point-of-sale in each of store.
THE IDEAL COMPETITION
When your staff is focused, engaged and having fun, better results are inevitable. Chef Central, a culinary retail store with 2 locations, created a very successful challenge. Here’s how they set it up:
- Teams: New York store vs. New Jersey store
- Duration: 30 days
- Goal: Increase opt-ins for Email Newsletter and Catalog subscriptions
- Prize: Bragging rights + Lunch delivered for the entire team